The show is expected to be the most popular event of the year in the UK adult industry’s calendar – pre-registration will be open for visitors from early February to gain fast-track entry and beat the queues.

The ETO Show is the ideal opportunity buyers will have to meet a huge number of adult goods suppliers over two days, seeing new products prior to launch and taking advantage of special ‘at the show’ offers. The show will bring together the very best suppliers and match them with over 1500 of the UK’s adult product buyers.

Complimentary tickets will be distributed with ETO Magazine, so every adult retailer, online trader, distributor, wholesaler and ancillary supplier will be invited. There is also a huge trade advertising campaign planned as well as a targeted direct mail campaign.

The show will take place at the National Exhibition Centre (NEC) near Birmingham, ensuring that the event will be accessible to visitors from anywhere in the UK and Europe. The show will be held in the NEC Pavilion will be open between 10.30am and 5pm on day one and 10.30am until 4.30pm on day two. The NEC is well served by public transport and it also has ample parking provision.