Urgent Notice: 2017 ETO SHOW CANCELLED. To read the full story please click here. Please register for updates for the 2018 show.

The 2017 ETO Show will take place on the 25th - 26th June at the NEC Hall 11, Birmingham, UK

Why Exhibit?

Every business wants new customers and with ETO's mailing list expanding every month with start-ups and new entrants to the market this is an ideal opportunity to introduce your company, its products and services to potential new customers. Anecdotal evidence suggests that a face to face meeting is far more effective than any other marketing medium for winning business, and there is no better opportunity to put your company in front of so many trade buyers in one place at one time.

What are the Benefits?

  • Build new business and maintain exisiting relationships.
  • Make sales and generate leads
  • Raise awareness of your products/company
  • Learn more about your customers' needs and requirements.
  • Position yourself against your competitors.
  • Save time - we deliver your target audience in full
  • Save money - an inexpensive and cost effective route to market
  • Reaffirm your commitment to the industry.

Who’s allowed?

  • Distributors and wholesalers of adult products
  • R-18 publishers/suppliers
  • Toy manufacturers
  • Lingerie, clothing and footwear suppliers
  • Fetish goods suppliers
  • Mobile/Online Content providers
  • Webmasters, design/hosting + billing solutions
  • Shopfitting and displays
  • Insurance and other business services


How will we attract the custom?

To ensure that we deliver the right audience for you, the ETO show will benefit from a heavyweight marketing campaign encompassing the following:

  • Advertising and ticket inserts within Erotic Trade Only
  • Advertising and editorial with key European and US trade magazines
  • Extensive ad campaign and previews in EAN and eline Magazines
  • Targeted direct mail campaign
  • All exhibitors will be given tickets to distribute to their customers
  • Regular email shots to internal and external contacts
  • Monthly editorial updates on the show within ETO
  • Comprehensive preview of the show in the July issue of ETO
  • Dedicated show website offering exhibitor information, show updates
    and fast-track registration for visitors
  • Extensive ad campaign in Sign Europe and Sign Germany Magazines
  • Web links with all participating exhibitors
What does our package offer?

Our shell scheme packages are designed for hassle free exhibiting - we provide an inclusive package as detailed below:

  • Shell scheme walls
  • Ceiling grid
  • Fascia name panel
  • 500w Power socket
  • 2 x track spotlights
  • High table
  • 2 x high chairs
  • On official show website

Contact us if you have any further questions to do with power, lighting, point of sale equipment and anything set up related.

What does it all cost?

Shell Scheme Package:

£265 Per Square Metre

Space only:

£215 Per Square Metre

For more information about sponsorship oppotunties or becoming an exhibitor please get in touch directly or fill in our contact form.